Our customers are the start and end point of all our actions. We want to provide our customers with unique products to improve their quality of life (lighting for life) and with perceptible added value (value added lighting). Our product price-performance ratio for our current and future customers is the focus our product development. In dealing with our customers we are authentic, clear, precise and definite.

Our employees are the foundation of our success. We expect our employees to identify strongly with our vision, mission, our business purpose and our goals. Our employees should distinguish themselves through humour, initiative which radiates to others, constructive joyful will, sense of community, looking forward to the future, a positive attitude to the diversity of life and a loving attitude towards people and cultures. We learn from mistakes and take them as an opportunity for continuous improvement. For high performance and successful work, we offer challenging tasks, training opportunities and adequate remuneration.

Our company is characterized by genuinely global and cultural diversity. We have employees, customers and partners in almost every continent. Together we form a unique network. It is characterized by the exchange of knowledge, intercultural cooperation and individual development opportunities. As a global company and local citizen we maintain an intense social dialogue. We gain ideas and insights, and we encourage understanding and trust. Particularly important to us is the promotion of education and science. We are in close contact to relevant universities and colleges in the world.

Our suppliers are important partners in innovation. With them, we want to maintain long-term relationships based on trust and mutual success. With selected suppliers we want to form strategic partnerships to strengthen our competitive position and create lasting value for our customers.

We respect our competitors and welcome any comparison of our products. In the competition we want to stand out through better and unique products. Where necessary, we will cooperate with our competitors.

Our innovation is based on the continuous renewal of products and processes, creative system solutions for the customer and the broad potential of LED lighting technology. Innovations determine our business success, and provide answers to many challenges of our time. In LED lighting technology, we are constantly seeking further solutions that save resources and protect our natural foundations of life at the same time. It is always our goal to make the everyday life of the individual and social life easier, safer and more comfortable and to contribute to a better world for present and future generations.

Our products should contribute demonstrably to an increased quality of life while conserving the scarce resources of our environment. Our products convince with easy specification and application, outstanding performance in the application, easy installation, maintenance and resource-friendly disposal at end of life. Our products contribute to saving energy and scarce resources through high efficiency and long service lives.